As a matter of fact, Marketing and Advertising is all about giving people a compelling reason to look at your brand and think about it. But we can’t make people look at your brand and think about if they don’t know your brand exist.
In the current trend, marketers and advertisers use technology to deliver the message to the prospects, connect with them through personalized experience and improve those experiences based on studying the behavior. Creativity will always be on the top formula of Marketing and Advertising, but technology like outdoor digital screens is the secret sauce.
Digital Media What and Why
According to our observation, the traffic signal certainly turns off for around 1.5 min. In the light of this, we can take advantage of the small pause to showcase your brand to your prospects.
On the screen we place maximum of 9 advertisements, all 10-15 sec long; and all Ads will be displayed once every 1 minutes (the traffic signal’s time while turned off). The screens are turned on day all days of the week.
The Screen is located near Al Maqtaa Bridge in Abu Dhabi.
It is opposite to BMW Showroom.
The location is near the EDGE Learning Innovation & surrounded by Shops, Banks, Malls and Houses…etc
The screen can be easily seen from two directions:
