Advertising and Marketing Agency |The Best Social Media Campaigns (And What You Can Learn From Them)

The Best Social Media Campaigns (And What You Can Learn From Them)

18 February 2020

What is a social media campaign?

It’s a coordinated marketing effort on behalf of a business that’s designed to reinforce information or sentiments (about a product, service, or overall brand) through at least one social media platform.

Campaigns are strategically focused, have measurable outcomes, and are ultimately aimed at influencing social media users to feel or act in a certain way.

To inspire your next effort, here are some of the best social media campaigns from the past couple of years.

Gillette: The Best Men Can Get

Platforms used: YouTube, Twitter

What Gillette did?

Triggered an entire segment of the male population, that’s what.

Gillette faced toxic masculinity head on with a controversial video that “calls on men to be better in light of the #MeToo movement.” The spot was polarizing, with many calling for a boycott of the razor brand.

In addition to taking a public stand against Gillette is donating $1 million per year for the next three years to non-profit organizations creating U.S. programs to help men of all ages achieve their “best.”

“Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at https://t.co/giHuGDEvlT. #TheBestMenCanBe pic.twitter.com/hhBL1XjFVo
— Gillette (@Gillette) January 14, 2019

Why it worked

According to the analytics company TalkWalker, Gillette had 1.5 million social media mentions between Jan 14 – Jan 16. The previous week they had less than 10,000.

More than a million of those mentions took place within 24 hours of the original publish date.

The brand’s hashtag, #TheBestMenCanBe, was used 187,400 times during the same period.

As of mid-February 2019, the brand’s original tweet has been shared nearly 250,000 times.